Throughout the nineties and into the early naughties the Sales, Marketing & Digital disciplines became more closely aligned in the commercial world and the focus of the firm was widened to include the sales and senior commercial recruitment disciplines.
The People Group continued to grow as it gained a very strong reputation for guiding career advice and providing solid recruitment solutions. The team continued to expand and the firm moved across the road to 4 Clanwilliam Square where there was more space to conduct business. Some senior strategic additions were made to strengthen the team and operation while also focusing on specific industry verticals.