Search Specialist – Retail


We’re searching for a Talented Search Specialist(PPC &SEO) for an exciting and progressive Retail brand, which has a solid and long established presence in Ireland. This is a terrific opportunity to bring your experience and knowledge to a strong brand, and genuinely grow your career in the coming year. 


  • Planning, implementing and developing paid search marketing campaigns for the Company websites sticking to pre-agreed budgets and strategies.
  • Liaise with e-Commerce and wider trading team to execute weekly offers ensuring high visibility across search and shopping whilst maintaining a strong ROI.
  • Monitor competitor search activity to find gaps in our own activity and ensure we have best in class PPC campaigns.
  • Review PPC performance daily, weekly and monthly to provide insights and reporting to internal stakeholders circulating to all relevant parties.
  • Manage product feeds ensuring optimizing for shopping ensuring maximum GTIN coverage and Long Tail text ads.
  • Carry out A/B testing to optimise accounts and drive the highest return.
  • Provide a central point of co-ordination and expertise for PPC.
  • Working closely with brand team, e-commerce trading team, IT team and online marketing team to plan and execute marketing strategies.
  • Generate new ideas optimisation and putting them into practice.


  • Degree/diploma or equivalent qualification.
  • Google Adwords Professional (GAP) desirable but not essential.
  • Good understanding of online marketing techniques including search marketing.
  • Good time management skills; multi-tasking and the ability to prioritise tasks in line with tight deadlines, under pressure and without compromising on quality.
  • Basic commercial awareness to inform tactical promotions and commission structures.
  • Good team player – able to work with and support other team members.
  • Strong written and verbal communication and interpersonal skills.
  • Strong Excel skills and highly analytical and with good attention to detail.
  • Highly motivated, willing to learn and develop.
  • Good relationship management with stakeholders, account managers and 3rd party providers.
  • Good knowledge and experience in Hitwise, Omniture, and Google Analytics as well as knowledge of PPC optimization programs such as Adobe Media Optimiser, Double Click Search.

Salary: Competitive

To apply send your CV, through our website

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles

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