Marketing Manager -Software / Professional Service


The role of the Marketing Manager is to manage various marketing projects to drive client engagement and business growth for this innovative and ambitious brand.

Key Responsibilities:

  • Create marketing project plans, timelines and processes to deliver targeted marketing programmes liaising directly with senior stakeholders across the business.
  • Development of thought leadership for key audiences, liaising with subject matter experts, and manage associated marketing communications materials including branded collateral, web content and email marketing.
  • Manage selected event co-ordination and related activity including list development, recruitment, collateral, logistics & registration.
  • Provide CRM support to the business focusing on contact management, key account management and marketing campaign management.
  • Be an advocate for the role of CRM and marketing automation. Take a lead in managing data integrity on CRM and improving processes to enhancing quality of contacts.
  • Provide analysis and reporting including email marketing campaign performance and engagement levels by target audience and defined user groups.
  • Research the market place for specific insight on prospect targeting & market insight.

Skills & Experience:

  • Minimum 3-5 years marketing experience and a third level qualification in business/marketing.
  • Proven marketing project management skills gained in a busy environment.
  • Proven ability to build strong relationships with key stakeholders across the business.
  • B2B marketing & CRM experience an advantage.
  • Highly self-directed, looks for ways to overcome blocks and can run multiple projects simultaneously.
  • Excellent business writing & communication skills.
  • Ambitious and energetic with a passion to develop.
  • Excellent time management, ability to plan, prioritise and follow through to completion, taking personal responsibility for achieving high quality results.

Salary: Negotiable

To apply send your CV, through our website

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles.

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