When appointing a new marketing leader, boards and CEOs must weigh up whether the skills they need exist within the current team or whether they should hire an external recruit who embodies the evolving CMO skillset. When it comes to the crunch, external hires are growing in popularity. During the first half of 2017, 72% […]
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Unless you have been hiding under a rock, you may have heard of Leicester City this week. Mainly because they won the English Premier League. Why is this a big deal. Someone has to win it right? Historically in the Premier League, there are generally 2 – 3 favourites who are tipped to win it. […]
In today’s dynamic business environment it is essential that marketers understand the significance of digital marketing and how it can transform your business. Digital marketing is an effective way to communicate with your customer. Digital marketing is dependent on technology which is constantly evolving and changing. Marketers also must be flexible to respond to the […]
View the original article in the Harvard Business Review by Frank V. Cespedes and Daniel Weinfurter Many firms talk about talent management, but few deal systematically with a basic fact: average annual turnover in sales is 25 to 30%. This means that the equivalent of the entire sales organization must be hired and trained every […]