What Employers Look For on a Job Application

There are 3 questions you need clear answers to in any job application: โ €

๐Ÿ’ฐ why do you want the job? ๐Ÿง  how well do you know the job? โ €๐Ÿ“ˆ do you have the potential to do the job? โ €


๐Ÿ’ฐ why do you want the job?

This includes your motivation, your drive and your passion for the business. These are all things you would include in your cover letter.

Motivation: why are you applying, is it only to get your foot in the door? Or is it because you truly believe you can make a positive impact on their business?

Drive: why do you do what you do? Have you been inspired by someone in particular? Was there a moment in your life that compelled you to work hard?

Passion for the business: their ethics and values and how they align with your own, whether it be sustainability, inclusivity, diversity, how they inspire you, or how you really appreciate how authentic they are.


๐Ÿง  how well do you know the job?

This includes your sector, company, and job knowledge.

Sector: are you up to date on the latest sector news? Are you aware of the biggest fish in your sector who could potentially be competitors? Are you educated on the sector trends and financial forecasts?

Company: do you understand the companyโ€™s business structure? Have you researched their CSR? Are you aware of the companyโ€™s latest successes or failures? What is their growth like? Is there publicised growth plans for the company?

Job Knowledge: do you understand the job description? Do you know what the role requires and how your experience and character fits in with it?


๐Ÿ“ˆ do you have the potential to do the job?

This includes your skills, experience and competencies.

Skills: list both hard skills (teachable and measurable abilities such as computer programmes or copywriting) and soft skills (relate to how you work such as listening and time management).

Experience: work, short courses, conferences, featured blog posts, anything that might have prepared you for this role.

Competencies: real-life examples of how you have applied your skills; examples of times you solved a problem, increased profits etc…


Feel free to contact us to discuss any of your hiring needs.

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