CRM & Segmentation Manager


We are working with a nationally recognized, well-established and financially sound company to recruit an experienced CRM & Segmentation Manager who will manage the CRM programme and segmentation for the business.


  • Develop targeted marketing plans & campaigns to drive product performance.
  • Work with external partners to continually enhance and develop strategic and tactical campaigns.                               
  • Extend lifecycle communications programme to incorporate renewal cycles and increase customer retention rates.  
  • Ability to support and drive results through all Channels for each proposition/product.                                                  
  • Work with the Head of Marketing to manage budgets to optimize effectiveness of spend.


  • 3- 5 years CRM experience at least 2 in a management role.
  • Relevant primary third level degree.
  • Strong commercial acumen.
  • Highly numerical and analytical with excellent attention to detail.
  • Excellent written and verbal communication.
  • Excellent organisational and planning skills.

Salary: €50k – €60k

To apply send your CV, through our website

For further information regarding this role, please contact us on 01 6619636.

Follow and Connect with The People Group on LinkedIn and Twitter

The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles.

To apply for this job email your details to

Apply For This Job

Name *

Email *

Phone *

Upload CV - pdf|doc|docx|5mb limit

Cover Letter *