CRM & Segmentation Manager

2178-1JM

We are working with a nationally recognized, well-established and financially sound company to recruit an experienced CRM & Segmentation Manager who will manage the CRM programme and segmentation for the business.

Responsibilities:

  • Develop targeted marketing plans & campaigns to drive product performance.
  • Work with external partners to continually enhance and develop strategic and tactical campaigns.                               
  • Extend lifecycle communications programme to incorporate renewal cycles and increase customer retention rates.  
  • Ability to support and drive results through all Channels for each proposition/product.                                                  
  • Work with the Head of Marketing to manage budgets to optimize effectiveness of spend.

Experience:

  • 3- 5 years CRM experience at least 2 in a management role.
  • Relevant primary third level degree.
  • Strong commercial acumen.
  • Highly numerical and analytical with excellent attention to detail.
  • Excellent written and verbal communication.
  • Excellent organisational and planning skills.

Salary: €50k – €60k

To apply send your CV jobs@peoplegroup.ie, through our website www.peoplegroup.ie

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles.

To apply for this job email your details to jobs@peoplegroup.ie

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