We are working with a nationally recognized, well-established and financially sound company to recruit an experienced CRM & Segmentation Manager who will manage the CRM programme and segmentation for the business.
- Develop targeted marketing plans & campaigns to drive product performance.
- Work with external partners to continually enhance and develop strategic and tactical campaigns.
- Extend lifecycle communications programme to incorporate renewal cycles and increase customer retention rates.
- Ability to support and drive results through all Channels for each proposition/product.
- Work with the Head of Marketing to manage budgets to optimize effectiveness of spend.
- 3- 5 years CRM experience at least 2 in a management role.
- Relevant primary third level degree.
- Strong commercial acumen.
- Highly numerical and analytical with excellent attention to detail.
- Excellent written and verbal communication.
- Excellent organisational and planning skills.
Salary: €50k – €60k
For further information regarding this role, please contact us on 01 6619636.
The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles.