Marketing Manager - Maternity Contract

Marketing Manager - Maternity Contract

Responsible for the development and implementation of the Marketing Strategy in line with the management and business objectives of the company.

The Role:

• Develop marketing strategy for relevant business / products areas and ensure effective execution through each of the relevant business areas.
• Full accountability to ensure that all marketing activities are delivered in line with business objectives and within budget.
• Develop and implement business development campaigns across applicable product and distributions channels.
• Responsible for producing all marketing collateral as required within scope of business remit and brand guidelines.
• Undertake competitor analysis to identify product gaps/new product opportunities/competitor initiatives etc
• Monitor and evaluate marketing/sales promotional activity to maximise return on investment.
• Provide ongoing marketing support to the management team, departments and project leaders as required.
• Drive customer engagement programmes across all areas of the business.

Qualifications, knowledge and experience:

• A fully qualified Marketing Professional with a minimum of 6 years Marketing Manager experience.
• Must have Retail Financial Services marketing experience.
• Strong communication / influencing skills.
• Commercial acumen and understanding of Financial Services.
• Experience in dealing with external suppliers / agencies
• Ability to work to and deliver within tight deadlines.
• A results driven self starter with a high level of energy, self-motivation and attention to detail.
• Previous extensive experience in using the web/new technologies to achieve marketing objectives. Demonstrate experience in on-line and digital campaign development and roll out.
• Experience in new product development and product management with multiple business stakeholders.  
• Experience of developing and implementing business campaigns to facilitate customer acquisitions, both directly - through sales force, website and advertising media and indirectly through intermediary / introducer distribution channels.

For further information on this position, please contact Annette Cantwell here at The People Group.  jobs@peoplegroup.ie

The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles.

Added By: Jobs (01) 6619636