Marketing Manager (International)

Our client is a global blue chip brand owner with mainstream licenced brands on an international platform.

• Develop global Marketing Strategies for Key Brands
• Draft Marketing plans for key brands, in line with the overall  strategies
• Analyse and monitor competitor and consumer activity to identify opportunities for growth
• Manage the development of  all communications and incentive campaigns and other support materials:(Advertising, Packaging, Promotions, PR  etc)
• Manage the central marketing budgets
• Develop global NPD strategies for both brands (Lead and liaise with the technical team)
• Develop strong relationships with Distributors (Lead and liaise with Marketing teams across all markets)
• Liaise with the Regional Directors in managing and developing markets
• Support Regional Directors in markets with distributors (as necessary)
• Commission qualitative market research - as required
• Co-ordinate quantitative research across markets

Key requirements:

• Min 5 years brand /product management experience with a clear passion for marketing and brands.
• Honours Degree
• Planning & strategic skills
• Experience in developing marketing strategies
• Project management experience
• Strong financial & analytical ability
• Excellent interpersonal skills, with an ability to build relationships comfortably.
• Good communicator
• High level of IT proficiency, particularly in Word, Excel and PowerPoint.

Languages helpful (not essential).

The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, and Telco with a focus on Mid to Senior Level roles.

Added By: Mark Burgess (01) 6619636