Global Marketing Manager

Reference:	6114Marketing
Title:	Global Marketing Manager
Job Type
Date Added	04/12/2009
Last Updated	04/12/2009
Salary	€70k - €80k

Our Client is a Global player in the super premium drinks spirits market looking for a Global Marketing Manager for the Dublin area. This is a truly exciting opportunity to join a team that is uniquely creative and pioneering.

Responsibilities:

To work with the Global Brand Director in developing the brand strategy and shaping and delivering well-executed programmes that drive consumer commitment, profitably grow premium variants share and achieve performance measures identified in the strategic plan.

Assist in the development and implementation of strategy for growth and work with regional marketing teams to develop effective local market brand plans, ensuring that brands initiatives and best practice are shared
Work with Regional Marketing Teams to build greater brand awareness and maintain strong stakeholder relationships
Through consumer interaction drive for deeper consumer understanding to unlock new insights about these consumer groups that will deliver growth
Develop and implement brand growth drivers that positively impact attitudes and behaviours including advertising, PR, sponsorship, experiential marketing programmes and trade marketing programmes
Monitor and evaluate competitive activity and brand health, making key recommendations that keep us on our planned growth trajectory and share best practices
Ensure the agreed pricing strategy is applied whilst participating in innovation and renovations that maximises share of the market
Effective management of marketing budgets to ensure all targets are met

Looking for:

Brand Passion - Brings the brand essence and positioning to life and creates genuine advocacy throughout the organisation
Business Focus - Uses business and market understanding to drive profitable brand and business growth
Consumer and Customer Commitment - Transforms consumer and customer understanding into deeper brand commitment
Excellence in Execution - Delivers high quality marketing initiatives that effectively achieve brand goals
Cultural Sensitivity - Demonstrates an understanding and effective adaptation to varying cultural norms and interpersonal styles

Values:

Be Supportive

Provides clear feedback to help others improve.
Shares knowledge and skills with others.

Be Better

Offers ideas or makes improvements to business outcomes.
Improves self through personal development.

Be Pioneering

Is positive and responsive to unconventional approaches that create value.
Embraces change.

Be Accountable

Delivers on what he/she promises.
Knows and promotes our brands.

Be Enthusiastic

Brings energy, passion and commitment to work.
Celebrates success, recognises achievements of individuals and teams.

Requirements

Educated to degree level or equivalent, in a marketing business or related subject with strong supporting work experience
Strong background in marketing communications from brief to measurement and evaluation with an emphasis on advertising, brand PR and / or experiential marketing
Experience of developing and delivering effective annual brand plans through local market teams
Strong project management skills and experience in working with agencies and stakeholders to deliver marketing tools and activities

This role is based in Dublin and the Salary starts at 70K to 80K basic 30% bonus car allowance all usual benefits.

If interested please e-mail your CV into Mark Burgess at: markburgess@peoplegroup.ie

The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, and Telco with a focus on Mid to Senior Level roles.

Added By: Mark Burgess (01) 6619636