Customer and Market Analyst

Reference:	1841-3BSM2a
Title:	Customer and Market Analyst
Job Type
Date Added	09/04/2012
Last Updated	16/04/2012
Salary	€50k - €55k

Customer and Market Analyst   €50-55k

Reporting to; Marketing Function

Contract; offered initially as 9 month contract

Our client, a leading financial services player, is looking to recruit a Customer & Market Analyst to join their marketing department on a 9 month initial contract. The successful candidate will be the voice of the customer across the company by storyboarding the retail customer experience. The successful candidate will work to promote a customer orientated culture within the business.

Key Requirements;

• Understand the objectives of each Retail Customer proposition in order to measure customer experience against them.
• Identify and understand the various sources and types of data that give a real insight into  customer experience.
• Support a customer centric culture aligned to the brand values through the wider communication of the data and analysis.
• Analyse customer services / experience metrics at all levels across the company and identify underlying trends that require attention.
• Identify and plan ongoing initiatives in capturing customer feedback (including customer surveys).
• Analysing and interpreting customer feedback to identify and recommend change and development required in processes, systems, communications, distribution, products, service etc to improve the customer experience.
• Analysing customer activity (e.g. Online activity, IVR, email, hard-copy post) to determine opportunities in improving customer experience.
• Conduct ad hoc market research as required by stakeholders / business areas.
• Work closely with the business and IT teams in designing, improving and enhancing customer data capture and cleansing.
• Develop a customer segmentation model to inform cross sale campaigns and work with key stakeholders (e.g. Marketing) on potential strategies.

The Candidate;

• 4 years experience in Market Research, Data Analysis, and reporting system development.
• Significant demonstrable experience in consumer insight and planning within Financial Services , Telecommunications companies or with a leading Market Research Agency
• Proven experience within a data analysis, interrogation and reporting role
• Experience in identifying insights across large amounts of qualitative and quantitative data
• Performed a Customer Experience / Operations team role a strong advantage
• Excellent SQL skills query capability and implementation for reporting systems.
• Proven problem definition and problem solving skills coupled with structured thinking and strong analytical abilities.
• Strong analytical abilities
• Experience in data modelling / tools

 

To apply send your CV jobs@peoplegroup.ie, through our website www.peoplegroup.ie or register interest via your smartphone www.thepeoplegroup.mobi

For further information regarding this role, please contact us on 01 6619636.

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The People Group is a Recruitment consultancy, specialising in Sales, Marketing & Management, established in 1989 and is based in Dublin 2. Our experienced team works in both the contingency and search areas, and covers all industry sectors including: FMCG, B2B, B2C, ICT, IT, Financial Services, and Telco with a focus on Mid to Senior Level roles.

Added By: Jobs (01) 6619636